Tel: 0835093303 - Book a Level123 coach by clicking >>>
The key point is this: COMENSA Behavioural Standards are not separate “modules” inside the ICF. They are a South African credentialing framework that is mapped closely to the ICF Core Competencies, but structured slightly differently.
Here’s the clean alignment so you can see how they connect.
COMENSA defines 9 behavioural competency areas across 3 categories:
Contracting
Communicating
Building Trust and Rapport
Creating Awareness & Opportunities for Learning
Designing Actions & Managing Accountability
Building Self Awareness
Personal & Professional Growth
Maintaining Coaching Presence
Managing Diversity
ICF does not call them “modules”, but it groups competencies into 4 domains (latest framework):
Ethical practice
Coaching mindset
Establish agreements
Trust & safety
Presence
Active listening
Evoking awareness
Facilitating client growth
Supporting action & accountability
This is the real equivalence:
COMENSA Behavioural Standard
Closest ICF Core Competency area
Contracting
Establishing agreements
Communicating
Active listening + powerful questioning
Trust & Rapport
Cultivating trust & safety
Awareness & Learning
Evoking awareness
Action & Accountability
Facilitating growth + accountability
Self-awareness
Coaching mindset + reflective practice
Coaching presence
Presence
Personal/professional growth
Ongoing development (ethics + mindset)
Managing diversity
Ethical practice + cultural awareness
ICF = global competency framework
COMENSA = local credentialing body that uses a behavioural interpretation of similar competencies
COMENSA does NOT add “extra ICF modules”
Instead, it:
Repackages ICF-style competencies into behavioural categories
Adds self-management + context (diversity) layers
ICF tells you: what a competent coach does globally
COMENSA tells you: what that looks like in observable behaviour in practice (especially for assessment)
Managing Diversity is a shared concept in both COMENSA behavioural standards and ICF Core Competencies, but it is defined at different levels of detail.
Below is a clear, practical breakdown of what it includes in each system.
In COMENSA, “Managing Diversity” is a standalone behavioural standard under Context Management.
It focuses on how a coach works with cultural, contextual, and systemic differences in real time coaching practice.
A coach must demonstrate the ability to:
Work with diversity and adapt behaviour based on cultural/contextual differences
Recognise and work with prejudice, bias, and stereotyping as they arise in sessions
Show empathy toward past, present, and future cultural contexts influencing the client
Adapt coaching style to different and changing environments (internal and external systems)
Evaluate the coaching context and its purpose to ensure alignment and appropriateness
At higher levels (CSC/CMC), this deepens into:
Strong awareness of own bias and assumptions
Ability to name and challenge bias in self and client system
Working with clients as part of a larger system (culture, organisation, society) rather than in isolation
Demonstrating high cultural maturity and ethical sensitivity
COMENSA summary idea:
“Can you flex your coaching presence and thinking in response to culture, context, and bias in real time?”
(Ref: COMENSA Behavioural Standards Framework)
ICF does not have a single competency called “Managing Diversity.”
Instead, diversity is embedded across several Core Competencies, especially:
Respect for clients regardless of background
Avoiding discrimination or bias
Awareness of personal assumptions and cultural conditioning
Reflective practice around bias
Creating a psychologically safe space for clients of all identities
Staying open, non-judgmental, and responsive in the moment
Working respectfully with differences in values, identity, culture, and worldview
ICF also explicitly frames DEIB (Diversity, Equity, Inclusion, Belonging) as a foundational organisational value, including:
Expanding inclusion of underrepresented groups
Increasing cultural intelligence
Creating accessible coaching environments
Embedding equity into professional standards
📌 ICF summary idea:
“Are you consistently ethical, aware, and inclusive in how you relate to all clients?”
Area
COMENSA
ICF
Level
Explicit behavioural competency
Embedded across multiple competencies
Focus
Observable behaviour in cultural context
Ethical stance + awareness + inclusion mindset
Assessment style
“Can you demonstrate adaptation to diversity?”
“Do you consistently create inclusive, ethical coaching conditions?”
Emphasis
Context + systemic awareness
Relationship + ethics + presence
COMENSA = “What do you DO when diversity shows up in the room?”
ICF = “What kind of coach are you BEING in relation to diversity?”
In COMENSA terms, the statement:
“How a coach works with cultural, contextual, and systemic differences in real time coaching practice”
is essentially the core behavioural description of “Managing Diversity” within the Context Management domain.
But to make it useful for assessment and practice, COMENSA expects this to be observable behaviour, not theory.
Here’s how it breaks down in practical coaching behaviour.
A competent coach:
Notices cultural assumptions in the client’s language, beliefs, or goals
Does not impose their own cultural “normal”
Adapts questions to fit the client’s worldview
Respects different ways of making meaning (individual vs collective, hierarchy vs equality, etc.)
Avoids pathologising culturally normal behaviour
Instead of:
“Why aren’t you being more assertive with your boss?”
A COMENSA-aligned response might be:
“How is influence typically expressed in your work culture?”
This refers to the client’s real-world conditions:
Work environment (corporate, entrepreneurial, unstable job market, etc.)
Socioeconomic constraints
Family responsibilities
Organisational culture and power dynamics
A competent coach:
Does not coach in a vacuum (“ideal world thinking”)
Adjusts goals based on real constraints
Helps the client distinguish between:
what is possible now
what is aspirational later
Works with systems, not just individual behaviour
Instead of pushing generic goal-setting:
“What’s stopping you from doing that?”
A COMENSA-style response:
“What constraints in your current environment shape what’s realistically possible right now?”
This is the deeper layer COMENSA emphasizes strongly.
A coach:
Recognises the client exists in systems (family, organisation, society)
Works with interdependencies and power dynamics
Helps the client see patterns rather than isolated behaviours
Does not reduce issues to “individual responsibility only”
Instead of:
“You need to be more confident.”
A systemic COMENSA lens:
“What patterns in your organisation reinforce how you currently show up?”
or:
“Who holds influence in this system, and how does that affect your choices?”
This is what assessors actually look for.
The coach must:
Notice cultural/contextual/systemic signals as they emerge
Adjust questioning style immediately
Shift depth or direction based on what is appropriate
Hold neutrality while still being responsive
Changing language complexity depending on client background
Slowing down or simplifying when needed
Challenging bias gently when it appears
Not forcing a coaching model onto the client
Following the client’s meaning-making system rather than imposing structure
If you strip everything down, Managing Diversity is really testing:
“Can the coach stay flexible, non-assumptive, and system-aware while maintaining ethical presence in real time?”
That includes:
Self-awareness of bias
Cultural humility (not “knowing better”)
Systemic thinking
Ethical sensitivity
Adaptability under uncertainty
Managing diversity is the coach’s ability to recognise and adapt to cultural, contextual, and systemic differences in the client’s world in real time, while maintaining ethical, non-judgmental, and system-aware coaching presence.
Noticing cultural assumptions means the coach is listening for hidden “default settings” in how a client speaks—ideas that feel “normal” to them but are actually shaped by culture, upbringing, organisation, or society.
Below are clear, real coaching examples of what this looks like in practice.
Client:
“My boss will never allow that. I can’t question him.”
Cultural assumption noticed:
Authority is fixed and not to be challenged
Hierarchical respect overrides personal agency
Coach noticing (internally):
“There is an assumption that authority is absolute and non-negotiable.”
Possible coaching response:
“How are decisions typically made in your organisation, and where do you have influence within that?”
Client:
“If I fail, it means I’m not good enough.”
Assumption:
Performance equals identity (high self-blame culture)
No consideration of system or environment
Coach noticing:
“Strong individualistic attribution of success/failure.”
Client:
“As a man, I must provide no matter what.”
Assumption:
Gender role = identity obligation
Self-worth tied to provider role
Coach noticing:
Cultural narrative about masculinity shaping goals and pressure
Client:
“If you rest too much, you’re lazy.”
Assumption:
Rest = weakness (productivity culture belief)
Coach noticing:
Internalised cultural value of overwork
Client:
“Success is having a big corporate job and title.”
Assumption:
External status = success (status-based culture)
Coach noticing:
Goal is socially inherited, not personally defined
Client:
“Rich people are just lucky or unethical.”
Assumption:
Wealth is external or morally negative
Coach noticing:
Limiting belief shaped by socioeconomic narrative
Client:
“I need to stay in this job to support my family, even though I hate it.”
Assumption:
Duty overrides wellbeing
Self-sacrifice is expected
Coach noticing:
Cultural/family system pressure driving the goal
Client:
“I must get into this top university or I’ve failed.”
Assumption:
One path = legitimacy
Narrow definition of success shaped by society/family expectations
Client:
“My partner should just understand me without me explaining.”
Assumption:
Emotional needs should be intuitive (communication norms assumption)
Client:
“I’m late because things just happened.”
Assumption:
Flexible time culture vs rigid time expectation mismatch
Client:
“I should be able to fix this myself.”
Assumption:
Asking for help = weakness (self-reliance norm)
Client:
“I don’t want to upset anyone, so I stay quiet.”
Assumption:
Harmony is more important than direct expression
Not just spotting it—but doing something useful with it:
A competent coach will:
Notice the assumption without judgment
Stay curious instead of correcting
Explore meaning: “Where does this belief come from?”
Separate client truth vs inherited belief
Help client choose consciously, not automatically
When listening, ask:
Is this belief personal or inherited?
Is this goal chosen or socially expected?
Is this language showing power, gender, culture, or hierarchy assumptions?
What is being treated as “normal” without question?
Below are COMENSA-aligned coaching questions designed to help you both notice and gently challenge cultural, contextual, and systemic assumptions in real time—without becoming directive or judgmental.
These are framed to stay within coaching ethics: curious, exploratory, and client-led, not corrective.
These help you detect where a belief may be culturally or systemically shaped.
“What do you mean by that word (e.g., ‘respect’, ‘success’, ‘failure’)?”
“How do you usually see people define that in your environment?”
“What feels ‘normal’ or expected in this situation?”
“Where do you think that belief comes from?”
“Who first taught you that idea was true?”
“How widely is that belief shared in your family/work culture?”
“Who would be most pleased if you achieved that goal?”
“Is this goal something you chose, or something that was expected of you?”
“What does achieving this say about you in your world?”
These move from individual thinking into systemic awareness.
“What is happening around you that influences this situation?”
“What constraints are shaping your options right now?”
“Who else is impacted by this decision?”
“What happens in your system if you do this vs don’t do it?”
“What patterns do you notice in this environment?”
These are key COMENSA-level questions.
“Who holds the most influence in this situation?”
“Where do you have power here, and where don’t you?”
“What rules—spoken or unspoken—exist in this system?”
“What would happen if you challenged that rule?”
“How does this system reward or punish certain behaviours?”
These are used when a belief looks limiting or inherited—but still respectfully.
“What else could be true here?”
“What might you be overlooking in this interpretation?”
“If someone from a different background saw this, how might they view it?”
“How certain are you that this is the only way to see it?”
“What evidence supports this belief—and what might challenge it?”
“When has this not been true for you?”
“Is this something you choose to believe, or something you’ve learned to believe?”
“What would change if you didn’t hold this assumption?”
“What becomes possible if this wasn’t fixed?”
(COMENSA explicitly values cultural humility here)
“What values from your upbringing are influencing this?”
“What parts of this feel like ‘you’ versus what feels inherited?”
“How do people in your culture typically approach this?”
“Where do you feel pressure to conform?”
These bring it back to choice and responsibility without blame.
“Given all of this, what feels like your choice here?”
“What do you want to keep from this belief, and what might you want to question?”
“What would a version of you with more freedom think or do?”
“What feels most aligned for you—not just expected?”
In practice, high-level coaches move like this:
Notice assumption
Clarify meaning
Explore context/system
Gently challenge rigidity
Return to choice/agency
Example flow:
“What does success mean to you here?” (notice meaning)
“Where did that definition come from?” (cultural origin)
“Who would benefit from you holding that definition?” (systemic awareness)
“What else could success look like?” (challenge expansion)
“What feels most true for you now?” (agency)
Even when challenging, the coach must remain:
Non-assumptive
Non-judgmental
System-aware
Client-led
Ethically grounded
So the tone is never:
“That’s a limiting belief.”
It is:
“I’m curious about where that belief comes from and whether it still serves you.”
Below is a practical COMENSA-style scoring rubric for Managing Diversity (Context Management Behavioural Standard) across Level 1, 2, and 3 performance bands.
This is not an official COMENSA marking sheet, but it is a faithful interpretation of how assessors typically distinguish competence in coaching recordings and written evidence.
Ability to recognise and adapt to cultural, contextual, and systemic differences in real-time coaching practice while maintaining ethical, non-judgemental, and system-aware presence.
Coach is largely unaware or inconsistently aware of diversity factors and applies a “one-size-fits-all” coaching approach.
Treats client worldview as universal or “obvious”
Misses cultural cues in language or values
Assumes Western/individualistic norms as default
Focuses on abstract goals without real-world constraints
Ignores financial, organisational, or family pressures
Over-simplifies client situation
Sees issues as purely individual responsibility
Does not explore relationships, power, or environment
Linear thinking (“just do X to fix Y”)
Uses generic questions regardless of context
Applies formulaic coaching models rigidly
Interrupts client meaning-making with coaching structure
“Why don’t you just…”
“You need to be more confident/assertive”
“What’s stopping you?” (without context exploration)
❌ Does not meet COMENSA Managing Diversity standard
Coach demonstrates consistent awareness of diversity and context, and begins to adapt coaching appropriately.
Notices differences in values, language, or belief systems
Does not impose own worldview
Shows curiosity about client background
Acknowledges real-life constraints (work, family, money, systems)
Adjusts goals to be more realistic
Explores barriers with client
Recognises client exists within systems (workplace, family, society)
Occasionally explores relationships and power dynamics
Moves beyond purely individual framing
Uses exploratory questions about context and meaning
Adapts tone and pace to client
Occasionally challenges assumptions, but gently
“Tell me more about your environment…”
“How does your workplace culture influence this?”
“What’s happening around you that affects this?”
✔ Meets COMENSA standard (pass level)
Coach demonstrates deep systemic, cultural, and contextual intelligence in real time, with fluid adaptation and ethical precision.
Actively detects hidden cultural assumptions in client language
Works with multiple cultural lenses simultaneously
Demonstrates humility and avoids “expert positioning” on culture
Fully integrates real-world constraints into coaching process
Helps client differentiate:
inherited beliefs
systemic pressure
personal choice
Supports adaptive goal evolution based on reality
Naturally works at systemic level (not just individual)
Identifies power dynamics, incentives, and organisational patterns
Helps client see feedback loops and patterns
Seamlessly shifts coaching style based on client cues
Does not “apply techniques”—responds organically
Holds complexity without simplifying prematurely
“What patterns do you notice across this system?”
“How does the structure around you influence this behaviour?”
“What parts of this are yours—and what parts are shaped by the system?”
✔ Exceeds COMENSA standard (strong CMC-level thinking)
Dimension
Level 1
Level 2
Level 3
Cultural awareness
Absent or surface
Noticed & explored
Deeply integrated
Context awareness
Ignored
Included
Fully integrated
System thinking
None
Basic
Advanced
Coaching style
Generic
Adaptive
Fluid & responsive
Assumptions
Unchallenged
Some challenged
Continuously surfaced
Presence
Technique-driven
Client-led
System-aware presence
To pass Managing Diversity, assessors are watching for:
Evidence you notice context
Evidence you adapt questions
Evidence you do not impose assumptions
You explore systems, not just behaviours
You identify hidden cultural framing
You help client separate identity vs conditioning
You maintain curiosity under complexity
Level 1: “Coach talks at client”
Level 2: “Coach adapts to client context”
Level 3: “Coach sees the system behind the client”
Here are 10 Level 3 (exemplary) COMENSA-style statements/questions you can use that demonstrate deep Managing Diversity competence across:
cultural awareness
context awareness
systems thinking
coaching style flexibility
assumption surfacing
presence
These are phrased the way high-scoring assessors expect to hear coaching at CMC-level thinking (without sounding academic or forced).
“I’m noticing there may be a cultural or values-based lens shaping how you’re interpreting this—what does respect or success mean in your context?”
“Help me understand how people in your environment typically approach situations like this, so I don’t assume from my own perspective.”
“What’s realistically possible for you right now given your current work, family, and environmental pressures?”
“What part of this goal is ideal or aspirational, and what part needs to fit your current reality?”
“What patterns do you notice in the system around you that might be reinforcing this challenge?”
“Where does influence sit in this system, and how does that shape your options or behaviour?”
“What belief are you holding here that might be coming from experience—or possibly from expectation or conditioning?”
“Which parts of this feel like your own perspective, and which parts feel like they may have been learned from your environment or upbringing?”
“Would it be more useful for me to stay with exploration here, or shift into helping you map options given the complexity of this situation?”
“I can sense there are multiple layers here—personal, relational, and systemic. Which layer feels most important to stay with right now?”
Each statement demonstrates:
You are not assuming meaning or norms
You integrate real-life constraints into coaching
You naturally explore relationships, structures, and feedback loops
You adapt direction instead of forcing a model
You surface hidden beliefs without judgment
You hold complexity without rushing to solutions
They avoid:
telling the client what is true
pushing action too early
generic coaching clichés
fixed frameworks
unconscious cultural bias
And instead:
stay curious
stay systemic
stay client-defined
stay ethically neutral
Below are Level 3 COMENSA-style questions grouped by each strong pass indicator. These are designed to sound natural in a coaching session while demonstrating systemic, cultural, and identity-level depth.
“What patterns do you notice in the environment around you that might be shaping this behaviour?”
“Who else is part of this situation, and how do their actions influence what you’re experiencing?”
“What happens in the system when you try something different—who or what responds?”
“Where do you see pressure or influence coming from in this situation?”
“If you zoomed out, what would this challenge look like at a systems level rather than just a personal one?”
“What assumptions about ‘how things should be done’ might be influencing how you’re seeing this?”
“How is success typically defined in your environment, and how does that compare to your own view?”
“What cultural or family messages might sit underneath this expectation?”
“What feels ‘normal’ in this situation that might not actually be universal?”
“If someone from a very different background looked at this, what might they notice differently?”
“Which parts of this belief feel like they truly belong to you, and which might have been learned over time?”
“If you remove expectations from family, culture, or work, what remains true for you?”
“Where do you feel you’re acting from who you are versus who you were taught to be?”
“What would change if you didn’t have to live up to this identity expectation?”
“How much of this is your own definition of yourself versus something you inherited?”
“There seem to be multiple layers here—what feels most important to explore right now?”
“What feels most uncertain or unclear for you in all of this?”
“As you sit with this complexity, what stands out first for you?”
“What parts of this situation feel connected, even if they seem separate at first?”
“If we slow this down, what becomes more noticeable in how all these pieces interact?”
These questions consistently show:
System thinking: you zoom out beyond behaviour
Cultural awareness: you surface invisible norms and assumptions
Identity separation: you distinguish “self” from “conditioning”
Presence: you tolerate complexity without rushing to fix it
They avoid:
advice-giving
simplistic problem solving
assumptions about the client
forced coaching structure
Diversity in coaching is not an additional consideration in my practice; it is the foundation through which I understand every client interaction. I recognise that each client arrives not as an isolated individual, but as a product of intersecting systems, cultural narratives, lived experiences, and contextual pressures. My responsibility as a coach is to remain alert to these layers in real time and to respond in a way that honours complexity without imposing my own assumptions.
A key aspect of my coaching approach is cultural awareness. I actively listen for the meaning systems embedded in a client’s language, particularly how they define concepts such as success, respect, responsibility, and failure. I do not assume that these meanings are universal. Instead, I remain curious about how these definitions have been shaped by the client’s cultural background, family systems, education, and workplace environment. This allows me to avoid imposing my own worldview and instead support the client in articulating their own frame of reference.
In practice, this often involves noticing subtle assumptions within a client’s narrative. For example, when a client expresses beliefs such as “I must always respect authority” or “success means financial stability above all else,” I hold a curiosity about where these beliefs originate. Rather than challenging them directly, I explore their context and relevance. This allows the client to distinguish between inherited cultural expectations and personally chosen values.
Context awareness is central to how I work. I consistently attend to the real-world conditions shaping the client’s situation, including organisational dynamics, economic constraints, family responsibilities, and social expectations. I avoid abstract coaching that is disconnected from lived reality. Instead, I anchor the coaching conversation in what is possible within the client’s current environment. This ensures that insights are not only meaningful but also workable within the constraints the client faces.
Systemic thinking plays an equally important role in my coaching practice. I view challenges not as isolated behavioural issues but as expressions of broader systems in which the client participates. These systems may include workplace hierarchies, family expectations, cultural norms, and societal structures. I explore how these systems reinforce certain behaviours and limit others. This helps the client move from a purely individual interpretation of their challenges to a more expansive understanding of the patterns and feedback loops influencing their experience.
For example, when a client describes difficulty asserting themselves at work, I do not immediately frame this as a personal confidence issue. Instead, I explore the organisational culture, power dynamics, and implicit rules that may be shaping their behaviour. This systemic lens often reveals that what appears to be an individual limitation is in fact a relational or structural pattern.
A core part of my coaching is helping clients differentiate between identity and conditioning. I support clients in examining which aspects of their self-concept are authentically chosen and which have been shaped by external expectations such as family, culture, gender roles, or societal norms. This distinction is essential for expanding agency. When clients begin to recognise that some of their “truths” are inherited rather than consciously chosen, they gain the ability to reflect and decide more freely.
I also maintain a strong focus on coaching presence in complex and uncertain situations. I do not rush to simplify or resolve complexity prematurely. Instead, I hold space for multiple layers of experience simultaneously, allowing cultural, emotional, relational, and systemic dimensions to coexist in the coaching conversation. I remain curious even when clarity is not immediately available, trusting that meaning often emerges through sustained exploration rather than immediate interpretation.
Importantly, I am continuously aware of my own assumptions and how they may influence the coaching process. I actively monitor moments where I might impose my own cultural lens or default thinking patterns. When I notice this, I return to curiosity and re-centre the client’s meaning-making system. This reflective practice helps ensure that my coaching remains ethically grounded and client-led.
Ultimately, my approach to diversity is grounded in humility. I do not position myself as an expert on the client’s lived experience. Instead, I see my role as a facilitator of awareness who helps clients explore the interaction between self, system, and culture. By holding this stance, I am able to support clients in developing deeper self-understanding, greater contextual awareness, and expanded choice within their lives.
Systemic thinking is the ability to understand people, problems, and behaviour as part of interconnected systems rather than isolated, individual events. In coaching, this means moving beyond the assumption that change happens purely at the level of personal mindset or behaviour, and instead recognising that clients operate within complex networks of relationships, structures, incentives, cultural expectations, and feedback loops.
In a coaching context aligned to COMENSA-level competence, systemic thinking is essential because it allows the coach to see patterns, influences, and constraints that are not immediately visible in the client’s narrative. It shifts the coaching conversation from “What is wrong with you?” to “What is happening around you that shapes how you respond?”
At its core, systemic thinking involves four key shifts:
From individual to relational – understanding behaviour in relation to others rather than in isolation
From linear to circular causality – recognising feedback loops instead of simple cause-and-effect thinking
From static to dynamic systems – seeing that systems evolve over time and influence behaviour continuously
From personal blame to contextual understanding – recognising that behaviour is often shaped by environment, structure, and culture
In coaching, this means the coach listens not only to what the client is doing, but also to the system in which that behaviour makes sense.
A client says:
“I’m struggling to speak up in meetings and I think I lack confidence.”
A non-systemic coaching response might focus only on confidence-building techniques.
A systemic approach would explore:
“What is the meeting culture like in your organisation?”
“Who tends to speak, and who gets interrupted or overlooked?”
“What happens when people challenge ideas?”
“What unspoken rules exist about speaking up?”
This may reveal that the issue is not simply confidence, but a hierarchical culture where only senior voices are validated, or a pattern where certain personalities dominate discussions. The client’s behaviour is therefore a response to the system, not just an internal limitation.
A client states:
“I feel guilty if I don’t support my extended family financially.”
A systemic lens would explore:
“How does your family system define responsibility?”
“What role have you been assigned within the family structure?”
“What expectations are placed on you compared to other members?”
“What happens in the system when someone does not fulfil that role?”
This often reveals intergenerational patterns, cultural expectations, and identity roles that influence decision-making. The client is not simply “choosing” guilt; they are responding to a system of relational obligation and cultural norms.
A leader may say:
“My team is not accountable and keeps missing deadlines.”
A behavioural coaching response might focus on delegation skills or team motivation.
A systemic approach would explore:
“How are responsibilities defined and communicated in your team?”
“What gets rewarded or punished in your team culture?”
“How do senior leadership expectations influence behaviour downstream?”
“Are there conflicting priorities or unclear structures?”
This may uncover a systemic misalignment in accountability structures, where the issue is not individual laziness but unclear roles, contradictory demands, or organisational pressure.
A client might say:
“I lack motivation and feel burnt out.”
A systemic coach would explore:
“What does your workload system look like?”
“What expectations exist around availability and performance?”
“How is rest perceived in your environment?”
“What patterns are reinforced when you do take breaks?”
This often reveals a system that rewards overwork and discourages recovery, meaning burnout is not simply personal weakness but a predictable outcome of systemic pressure.
In systemic coaching, the coach does not position themselves as someone who “fixes” the client. Instead, the coach acts as a facilitator of awareness, helping the client:
See the broader system they are part of
Identify patterns and feedback loops
Understand how their behaviour both influences and is influenced by the system
Distinguish between personal agency and systemic constraint
This requires high levels of presence, neutrality, and curiosity. The coach must avoid premature interpretation and instead remain open to multiple layers of meaning.
Systemic thinking is essential because it:
Prevents oversimplified solutions to complex human problems
Reduces unnecessary self-blame in clients
Increases the accuracy of insight and awareness
Creates more sustainable behavioural change
Supports ethical coaching by reducing cultural and contextual bias
Without systemic thinking, coaching risks becoming overly individualistic, where clients are told to “fix themselves” in environments that may actually be reinforcing the problem.
Systemic thinking is a foundational competence in advanced coaching practice. It enables coaches to understand that clients are not isolated actors but participants in complex, evolving systems that shape behaviour, identity, and choice.
In practice, systemic thinking transforms coaching conversations from surface-level problem solving into deeper explorations of patterns, relationships, and structures. It allows clients to see themselves more clearly within their context and to expand their sense of agency in ways that are both realistic and sustainable.
Ultimately, systemic thinking strengthens coaching effectiveness by aligning insight with reality—helping clients change not only how they think and behave, but how they understand the systems they are part of.
Here’s a clear COMENSA-aligned way to think about it:
Systems = the environment, structures, relationships, and patterns that shape behaviour
Behaviours = what the individual actually does, says, or repeatedly enacts
Corporate hierarchy
Team structure
Performance management system
Company culture
Leadership style environment
Incentive and bonus system
HR policies
Workload distribution system
Communication channels (email, Slack, etc.)
Decision-making structure
Family hierarchy
Parenting style system
Extended family expectations
Cultural family roles
Friendship networks
Community norms
Religious systems
Peer group dynamics
Gender role expectations
Social class system
Labour market conditions
Income inequality system
Education access system
Cost of living system
Credit/debt system
Housing market system
Tax system
Transport infrastructure system
Healthcare system
Government policy system
National culture
Workplace cultural norms
Language system
Media narratives system
Social media algorithm system
Beauty standards system
Masculinity/femininity norms system
Success-definition system
Education prestige system
Religion-based value system
Self-concept system
Habit loops
Reward/punishment learning system
Trauma response system
Emotional regulation system
Attachment system
Identity narratives system
Internal belief system
Stress response system
Motivation/reward dopamine system
Avoiding speaking in meetings
Overworking late hours
Procrastinating tasks
Delegating tasks
Micromanaging others
Missing deadlines
Taking initiative
Resisting feedback
Asking for help
Multitasking excessively
Interrupting others
Staying silent in groups
People-pleasing responses
Giving vague answers
Over-explaining
Avoiding confrontation
Speaking assertively
Withholding opinions
Deflecting questions
Using humour to avoid topics
Shutting down emotionally
Becoming defensive
Crying under pressure
Suppressing emotions
Overreacting to criticism
Staying calm under stress
Avoiding vulnerability
Seeking reassurance
Emotional outbursts
Numbing through distraction
Delaying decisions
Overanalysing choices
Impulsive decisions
Seeking approval before deciding
Avoiding responsibility
Quick decisive action
Reversing decisions often
Sticking to routines rigidly
Risk avoidance
Risk-taking behaviour
Comparing self to others
Seeking validation
Withdrawing socially
Leading conversations
Conforming to group norms
Challenging authority
Seeking attention
Avoiding attention
Helping others excessively
Self-isolating
Strong systemic coaching distinguishes between:
“You don’t speak up in meetings.”
“What in the organisational hierarchy, culture, or reward system makes speaking up difficult or unsafe?”
Below are 100 coaching questions—each designed to link system ↔ behaviour in a COMENSA Level 3 systemic way. I’ve kept them exploratory, non-leading, and assessment-safe (curious rather than interpretive).
What in the organisational hierarchy might be influencing how you show up in meetings?
How does the team structure affect the way you take responsibility for tasks?
What does the performance system reward or discourage in your behaviour?
How would you describe the culture you’re operating in, and how does it shape your actions?
How does leadership style influence your level of confidence or initiative?
What incentives exist here that might be shaping your decisions or priorities?
How do HR or formal policies influence what feels safe or unsafe to do?
What does the workload distribution system mean for how you manage your time or energy?
How do communication channels here influence how openly you express yourself?
How are decisions typically made, and how does that affect your participation?
What role do you play in your family system, and how does that affect your choices?
How does your upbringing influence how you respond to responsibility or pressure?
What expectations exist in your extended family that may shape your decisions?
How do cultural family roles influence how you see yourself?
How do your friendships influence the way you behave or think about this?
What community norms might be shaping how you approach this situation?
How does your belief system influence how you interpret what’s happening?
What do you notice about how your peer group affects your behaviour?
How do gender expectations influence how you show up here?
How does your social environment shape what feels “acceptable” for you?
How might the job market be influencing your sense of security or risk?
What role does income pressure play in your current decisions?
How does access to education shape your confidence in this area?
How does cost of living influence what feels possible for you right now?
How might debt or financial obligations be influencing your behaviour?
How does the housing situation affect your decision-making or stress levels?
What impact does the tax or financial system have on your choices?
How does transport or access influence your daily behaviour patterns?
How does access to healthcare or support systems affect your wellbeing?
How do government or policy conditions shape your options?
What cultural definition of success might be influencing your goals?
How does national or organisational culture shape how you express yourself?
How does language influence how you think about this situation?
How do media narratives shape your perception of what is “normal”?
How might social media influence your expectations of yourself?
How do beauty or appearance standards influence your confidence or behaviour?
How do gender norms shape how you feel you should behave?
How does your definition of success come from culture versus personal choice?
How does education prestige influence how you judge your own progress?
How do your belief systems shape what you think is possible?
How does your self-concept influence how you act in this situation?
What habit patterns might be reinforcing this behaviour?
How are reward or consequences shaping what you repeat or avoid?
How might past experiences or trauma responses be influencing this?
How do you regulate stress, and how does that affect your decisions?
How does your attachment style show up in how you relate here?
What internal story are you telling yourself about this situation?
What beliefs about yourself are shaping this behaviour?
How does stress typically influence how you respond under pressure?
What motivates or drains you in this pattern?
When you avoid speaking in meetings, what system pressures might be influencing that?
When you overwork, what expectations in your environment might be reinforcing it?
When you procrastinate, what conditions might be making that pattern more likely?
When you delegate, what trust or structure factors enable that?
When you micromanage, what system pressures might be driving control?
When deadlines are missed, what system constraints are contributing?
When you take initiative, what in the system supports that behaviour?
When you resist feedback, what might feel threatening in the environment?
When you ask for help, what cultural or relational safety exists?
When you multitask, what system expectations are shaping that habit?
When you interrupt others, what dynamics in the group might be influencing that?
When you stay silent, what makes speaking up feel difficult in this system?
When you people-please, what relationships or expectations are driving that?
When you give vague answers, what might you be protecting yourself from?
When you over-explain, what uncertainty in the system might you be managing?
When you avoid confrontation, what system consequences feel most real to you?
When you speak assertively, what allows that to feel safe here?
When you withhold opinions, what responses do you anticipate from others?
When you deflect questions, what pressure might be present in that moment?
When you use humour, what emotion or system tension are you managing?
When you shut down emotionally, what system triggers might be present?
When you become defensive, what feels at risk in the system?
When you cry under pressure, what external pressures are most intense?
When you suppress emotions, what environment shaped that response?
When you overreact, what system expectations feel overwhelming?
When you stay calm, what internal or external supports help that?
When you avoid vulnerability, what consequences are you anticipating?
When you seek reassurance, what uncertainty in the system is present?
When you have emotional outbursts, what system pressures build up beforehand?
When you numb or distract yourself, what environment contributes to that?
When you delay decisions, what system risks feel most significant?
When you overanalyse, what uncertainty in the system drives that?
When you act impulsively, what system urgency influences that choice?
When you seek approval, what authority structures shape that behaviour?
When you avoid responsibility, what consequences feel most real?
When you act decisively, what enables clarity in the system?
When you reverse decisions, what system feedback influences that?
When you stick rigidly to routines, what stability does that provide?
When you avoid risk, what system consequences feel most threatening?
When you take risks, what supports or enables that behaviour?
When you compare yourself to others, what system measures are you using?
When you seek validation, what sources of feedback matter most?
When you withdraw socially, what system signals influence that choice?
When you lead conversations, what role do you feel in the group?
When you conform, what pressures or rewards exist in that environment?
When you challenge authority, what enables that behaviour?
When you seek attention, what unmet needs in the system might be present?
When you avoid attention, what risks do you associate with visibility?
When you help others excessively, what system expectations influence that role?
When you isolate yourself, what system dynamics contribute to withdrawal?
This full set shows:
Behaviour is never treated in isolation
Every action is linked to a system
Curiosity replaces interpretation
Cultural framing is continuously surfaced
Identity is not fixed—it is contextual and relational
Cultural framing is continuously surfaced means:
In coaching, you are repeatedly and gently bringing awareness to the unseen cultural “lens” through which a client is interpreting their situation—without assuming it, judging it, or over-interpreting it.
In simpler terms:
You are helping the client notice:
“This belief isn’t just personal—it may come from culture, family, society, religion, or workplace norms.”
And you do this throughout the conversation, not as a one-off question.
A cultural frame is the invisible filter that shapes:
what people believe is “normal”
what they think is “right or wrong”
what success, failure, respect, gender roles, authority, and identity mean
Examples of cultural frames:
“Good employees don’t question authority”
“Success = corporate job + salary”
“Men must be providers”
“You must not disappoint your family”
“Speaking up is disrespectful”
It means the coach:
does not assume neutrality in the client’s thinking
regularly explores where beliefs come from
gently tests whether assumptions are personal or inherited
keeps bringing awareness back to “Is this yours, or learned?”
does it naturally across multiple points in the session
Not just one question like:
“Where does that belief come from?”
But an ongoing pattern of curiosity.
Client: “I need a corporate job to be successful.”
Coach:
“How is success typically defined in your environment, and how does that compare with your own view?”
Client: “I can’t question my manager.”
Coach:
“What is usually expected when someone interacts with authority in your workplace culture?”
Client: “As a man, I must provide no matter what.”
Coach:
“Where do you think that expectation comes from, and how widely is it shared in your environment?”
Client: “I have to support my whole family financially.”
Coach:
“What role does responsibility play in your family system, and how is that usually defined?”
Client: “If I’m not busy, I feel guilty.”
Coach:
“What messages did you grow up with about rest and productivity?”
Client: “I don’t want to upset anyone, so I stay quiet.”
Coach:
“In your culture or environment, what typically happens when people express disagreement?”
Client: “I failed because I didn’t go to a top university.”
Coach:
“How is educational success typically valued in your community or family?”
Client: “I shouldn’t show emotion at work.”
Coach:
“What is considered appropriate emotional expression in your workplace culture?”
Client: “Rich people are probably lucky or unethical.”
Coach:
“What messages about money and wealth have you been exposed to over time?”
Client: “A leader must always be strong and never uncertain.”
Coach:
“Where do you think that idea of leadership comes from, and how is it reinforced around you?”
You are not:
telling the client their culture is wrong
analysing culture for them
imposing interpretation
You are:
creating repeated moments where the client notices their own assumptions as culturally shaped rather than absolute truth
Cultural framing is continuously surfaced when the coach repeatedly and naturally helps the client recognise that their beliefs, values, and assumptions may be shaped by cultural, familial, organisational, or societal influences rather than being purely individual or universal.
Below is a COMENSA-style “Cultural Framing Mastery Script”—how a Level 3 / CMC-level coach sounds in real-time coaching when cultural framing is being continuously surfaced.
This is not rigid scripting; it’s a fluid conversational pattern assessors typically associate with advanced systemic coaching.
“As we explore this, I’m interested in understanding your perspective within your context, not from my assumptions.”
“What feels most important for you in this situation right now?”
“When you say ‘success’ / ‘respect’ / ‘failure’, what does that mean in your world?”
“How is that typically understood in your environment or culture?”
“What feels ‘normal’ or expected in situations like this for you?”
“Where do you think that belief or expectation originally comes from?”
“Who or what first shaped that idea for you?”
“How widely is that view shared in your family, workplace, or community?”
“I’m curious—are there other ways people in different environments might view this differently?”
“If someone from a very different background looked at this, what might they notice?”
“What might be another valid way of interpreting this situation?”
“Which parts of this feel like your own choice, and which parts feel like they may have been shaped by expectation?”
“If no one had ever told you ‘this is how it should be’, what might you choose differently?”
“What feels like you—and what feels like something you’ve learned to carry?”
“What happens in your environment when people don’t follow this expectation?”
“What gets rewarded or criticised when someone behaves differently?”
“Where do you feel pressure to conform in this situation?”
“How certain are you that this is the only way to see this?”
“What might you be assuming here that could also be questioned?”
“What would become possible if this wasn’t a fixed truth?”
“Given all of that, what feels like your choice here?”
“What part of this belief still serves you, and what part might be worth re-examining?”
“What feels aligned for you—not just expected of you?”
“I can sense there are multiple influences here—personal, relational, and cultural. What feels most important to stay with right now?”
“We don’t have to resolve all of this at once—what feels most alive for you in this moment?”
“What are you noticing now about how your perspective is shaped by your environment?”
“What stands out for you about the difference between expectation and personal choice here?”
A COMENSA assessor hears:
Not one question, but repeated gentle exploration of meaning systems
No “right answer” is implied
Culture is treated as an active system, not background context
Client is supported to distinguish self from conditioning
Coach flows with client responses, not rigid technique use
No judgement of culture—only curiosity and awareness
A Level 3 coach:
does NOT label culture as “problematic”
does NOT assume Western frameworks are default
does NOT rush to behavioural solutions
constantly oscillates between:
meaning
context
system
identity
choice
Think of it like a repeating loop:
What does this mean to you?
Where does that meaning come from?
How is that reinforced around you?
What else could be true?
What is yours to choose?
Answer honestly using:
Often / Sometimes / Rarely / Never
I assume people should take responsibility quickly without external support.
I feel frustrated when clients don’t act on insights immediately.
I naturally see authority figures as more credible or rational.
I believe structure and discipline are key to solving most problems.
I tend to encourage clients to “push through” rather than slow down.
I assume my understanding of success is broadly applicable.
I unconsciously expect clients to value independence over dependence.
I find it difficult to fully understand belief systems very different from mine.
I assume emotional expression should be open and direct.
I feel more comfortable with clients who think in similar ways to me.
I equate productivity with self-worth or progress.
I assume most people could perform better if they were more disciplined.
I prioritise action over exploration in coaching conversations.
I feel uneasy when coaching conversations stay in reflection too long.
I believe clarity should quickly lead to behaviour change.
I sometimes judge clients as “resistant” or “unmotivated.”
I assume personality traits explain behaviour more than context does.
I believe some people are naturally more capable than others.
I find it easier to empathise with clients who take responsibility quickly.
I assume people’s current behaviour reflects their true potential.
I tend to look for solutions before fully exploring the problem.
I believe most issues can be resolved through better thinking.
I feel uncomfortable when there is no clear action step.
I prefer structured coaching models over open-ended exploration.
I assume insight should lead directly to change.
I sometimes overlook environmental or systemic influences on behaviour.
I assume individuals have more control over outcomes than systems do.
I rarely explore cultural or organisational context unless prompted.
I focus more on internal mindset than external conditions.
I default to individual responsibility as the primary explanation.
You may lean toward directive / performance-driven coaching
Risk: under-surfacing context and culture
You may over-focus on personality and solutions
Risk: missing systemic drivers
High “Often” here means:
you may be individual-focused rather than systemic
this is the biggest COMENSA Level 3 gap area
Strong bias awareness means:
You notice when your coaching instinct is shaping interpretation faster than curiosity.
Level 3 coaches constantly catch thoughts like:
“They just need to act”
“This is a confidence issue”
“They’re overthinking”
“They’re resistant”
…and replace them with:
“What system or framing might be producing this behaviour?”
Where do I assume “normal” behaviour exists?
When do I default to individual responsibility over system awareness?
What types of clients feel easiest for me to coach—and why?
Where might my worldview be shaping my coaching questions?
Here are 50 common biases coaches may hold, with a short explanation of each. These are especially relevant in COMENSA / ICF-level reflective practice, where awareness of bias is part of ethical and effective coaching.
Confirmation bias – Only noticing information that supports your existing view of the client.
Anchoring bias – Over-relying on the first impression or first thing the client says.
Solution bias – Jumping to fix problems before fully exploring them.
Action bias – Preferring action over reflection, even when reflection is needed.
Attribution bias – Explaining behaviour as personality rather than context.
Fundamental attribution error – Overestimating character, underestimating environment.
Overconfidence bias – Believing your interpretation of the client is more accurate than it is.
Availability bias – Relying on recent or memorable coaching experiences as “typical.”
Pattern recognition bias – Assuming current client behaviour matches past clients.
Binary thinking bias – Seeing situations as either/or instead of complex or layered.
Labeling bias – Categorising clients as “resistant,” “lazy,” or “motivated.”
Performance bias – Judging clients based on speed of progress.
Capability bias – Assuming some clients are naturally more capable than others.
Motivation bias – Assuming lack of action equals lack of motivation.
Confidence bias – Equating confidence with competence.
Emotional bias – Misinterpreting emotional expression as weakness or instability.
Resistance bias – Viewing disagreement as resistance rather than information.
Compliance bias – Preferring clients who agree easily with the coach.
Competence projection bias – Assuming clients should know what you know.
Potential bias – Overestimating or underestimating a client’s future capability.
Cultural superiority bias – Assuming your cultural norms are more effective.
Western individualism bias – Overemphasising independence over collective thinking.
Class bias – Judging clients based on socioeconomic background.
Language bias – Valuing articulate clients over less fluent ones.
Education bias – Assuming formal education equals intelligence or insight.
Gender bias – Interpreting behaviour through gender stereotypes.
Age bias – Assuming younger = less experienced or older = less adaptable.
Accent bias – Judging credibility based on speech accent.
Authority bias – Overvaluing opinions from perceived “high-status” individuals.
Cultural expression bias – Misreading communication styles from different cultures.
Model bias – Forcing clients into your preferred coaching framework.
Questioning bias – Using familiar questions rather than what the client needs.
Depth bias – Assuming deeper emotional exploration is always better.
Speed bias – Rushing the coaching process to reach conclusions.
Insight bias – Believing insight automatically leads to change.
Closure bias – Needing every session to end with resolution.
Structure bias – Over-relying on session structure over organic flow.
Technique bias – Using tools even when presence is more appropriate.
Control bias – Steering the session rather than following the client.
Expertise bias – Acting as if the coach has the “correct” interpretation.
Individual responsibility bias – Ignoring systemic or environmental influences.
Context neglect bias – Focusing on behaviour without environment.
Power blindness bias – Ignoring authority, hierarchy, or inequality effects.
Organisational bias – Assuming workplace systems are neutral or fair.
Economic bias – Overlooking financial constraints shaping behaviour.
Family system blindness – Ignoring family dynamics in decision-making.
Time privilege bias – Assuming clients have time/space to act freely.
Safety assumption bias – Assuming clients feel psychologically safe when they may not.
System simplicity bias – Reducing complex systems into simple explanations.
Neutrality illusion bias – Believing the coach can be completely unbiased or neutral.
High-level coaching competence is not “having no biases.”
It is:
Noticing your bias in real time and adjusting your thinking before it shapes your questions.