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Here are the 18 key “DON’Ts” (contra-evidence mistakes) distilled cleanly from your full PCC evaluation guide — structured, sharp, and ready to use as a checklist.
“Have you tried…”
“I recommend…”
Fix: Stay curious, not directive.
Choosing outcomes, solutions, or direction = breaking partnership
“Tell me about your childhood”
Fix: Redirect to future and outcomes
Sharing examples of other clients/bosses
This can disqualify your submission
“It’s not that bad”
Fix: Acknowledge, don’t reduce
Comments = noise, not evidence
Ignoring emotional cues, insights, hesitations
If client offers an idea — GO THERE
Insight = GOLD for PCC evidence
Mechanical coaching = obvious failure signal
“Can you imagine…?”
Limits thinking
“You feel overwhelmed…” (if not said)
Fix: Use client’s exact words
“If I hear you correctly…” (again and again)
Sounds robotic
You’re not writing a report
“Um… yeah… great… wonderful… mhm…”
Reduces coaching presence
“That’s amazing!”
Creates bias + dependency
If YOU define it = major fail
No reflection
No learning captured
No next steps
Must include:
Learning
Action
Acknowledgment
These amplify failure risk:
Talking more than the client
Only coaching the WHAT (tasks) not the WHO (person)
Ignoring obstacles
Skipping emotional depth
Not showing progress or transformation
Lead
Fix
Judge
Rush
Perform
Script
Partner
Listen
Expand
Reflect
Evoke
Hold space
They are asking:
“Did this coach create a space where the client
thought deeper, saw more, and left changed?”
If the answer is unclear → insufficient evidence → no PCC
18 Mistakes to Avoid, from an ICF PCC Marker