Instagram for Coaches

Your first Instagram video is not about being perfect. It is about being clear, emotionally engaging, and watchable. Most people fail because they overthink production and forget human connection.

Here are the 10 biggest things to remember for your first Instagram video post:

1. Hook attention in the first 3 seconds

People scroll fast.

Your opening line must create:

• curiosity

• emotion

• pain

• surprise

• a promise

Bad:

“Hi guys, welcome to my page…”

Better:

“Most coaches fail on social media because they do THIS…”

Or:

“If you’re struggling to get coaching clients, listen carefully.”

The first sentence matters more than the rest of the video.

2. Talk to ONE person

Do not speak to “everyone.”

Imagine:

• one client

• one problem

• one emotional struggle

Instead of:

“Many people struggle…”

Say:

“You probably know you’re capable of more, but you don’t know how to market yourself online.”

Direct language creates connection.

3. Energy matters more than perfection

Low energy kills retention.

You do NOT need:

• perfect lighting

• perfect editing

• perfect camera quality

You DO need:

• conviction

• emotion

• belief

• presence

Instagram rewards emotional intensity.

4. Look at the camera lens, not yourself

Beginners constantly look at their own face on screen.

The lens = eye contact.

Eye contact builds:

• trust

• authority

• connection

Tape a small dot near the lens if needed.

5. Speak slower than you think

Nervous people rush.

Slow down:

• pauses create authority

• clarity increases retention

• confidence sounds calm

Good speakers sound deliberate.

6. Structure your message simply

Use this easy framework:

Hook

Grab attention.

Problem

Describe the pain/frustration.

Solution

Give one practical insight.

Call to action

Tell them what to do next.

Example:

“Comment COACH if you want help building your first coaching offer.”

Simple beats complicated.

7. Focus on lighting and audio first

Bad audio destroys videos faster than bad visuals.

Priority:

1. Clear sound

2. Good lighting

3. Camera quality

Face a window during daytime.
Avoid noisy backgrounds.

8. Be relatable, not “professional”

People connect with:

• authenticity

• emotion

• stories

• honesty

Not corporate perfection.

The best creators often sound like:

• a trusted friend

• a mentor

• a passionate guide

Not a scripted robot.

9. Use captions on screen

Many people watch with sound OFF.

Captions improve:

• watch time

• accessibility

• comprehension

• retention

Keep text:

• large

• clean

• short

One key idea per sentence.

10. End with a clear CTA (Call To Action)

Never end awkwardly.

Tell viewers exactly what to do:

• Follow

• Comment

• Share

• DM you

• Save the post

Examples:

“Follow for more coaching business tips.”

“DM me the word START if you want help becoming a paid coach.”

“Save this so you remember it before your next video.”

Bonus: Your first 20 videos are practice

Most people quit too early.

Your first videos are NOT supposed to:

• go viral

• look amazing

• make money immediately

They are for:

• confidence

• clarity

• learning delivery

• learning storytelling

• learning audience psychology

The creators who win are usually the ones who post consistently long enough to improve.

Simple Beginner Formula

For your first reel:

Topic:

One problem your audience has

Length:

30–60 seconds

Structure:

• Hook

• Problem

• Solution

• CTA

Goal:

Help ONE person clearly.

That’s enough to start.