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The first thing is not branding, content, funnels, websites, or certification.
The first thing is:
Most coaches fail because they sell:
“life coaching”
“mindset coaching”
“transformation”
“clarity”
“empowerment”
People do not buy coaching.
People buy outcomes.
Instead of:
“I help people unlock potential”
Say:
“I help unemployed professionals get interviews in 30 days.”
“I help coaches sign their first paying clients.”
“I help divorced men rebuild confidence after separation.”
“I help executives reduce stress and sleep better.”
Clarity creates money.
Ask:
What problem do people already complain about?
What problem costs them money, time, confidence, health, relationships, or status?
What problem do I understand deeply?
Pain sells faster than inspiration.
Not:
everyone
humans
people
But:
new coaches
corporate managers
divorced fathers
school leavers
burnt-out professionals
unemployed executives over 45
Specificity increases trust.
Example:
“I help new coaches get their first 3 paying clients.”
That is easier to sell than:
“I help people transform their lives.”
Before logos.
Before websites.
Before business cards.
Ask:
What are you struggling with?
What have you already tried?
What frustrates you most?
What would success look like?
The market tells you what to sell.
Do NOT start with:
12-week programs
expensive masterminds
giant online courses
Start with:
a workshop
a 1-hour session
a mini course
a challenge
a diagnostic session
Example:
“How To Get Coaching Clients Using LinkedIn”
“Confidence Reset Session”
“Career Clarity Workshop”
Low friction creates momentum.
Problem clarity
Audience clarity
Outcome clarity
Messaging clarity
Proof
Attention
Sales system
Scale
Most people start at step 7.
“I help [specific people] achieve [specific result] without [major frustration].”
Examples:
“I help coaches get clients without posting every day.”
“I help professionals switch careers without starting from zero.”
“I help executives improve communication without sounding scripted.”
Stop asking:
“What coaching should I offer?”
Start asking:
“What result are people desperate to achieve?”
That is where money starts.
For a new coach, the quickest way to make money is usually not building a website, creating a course, or growing a large social media following. It's getting conversations with people who already have a problem and offering a clear outcome.
Offer a 60-90 minute session that solves one specific problem.
Examples:
Career coach: "Get clear on your next career move."
Business coach: "Find your next 3 clients."
English coach: "Improve your interview English."
Relationship coach: "Resolve one relationship challenge."
Price: R500–R2,000+
Why it works:
Easier to sell than a 12-week program.
People buy solutions, not coaching.
You get paid immediately.
Make a list of:
Friends
Family
Former colleagues
LinkedIn contacts
WhatsApp contacts
Existing clients
Send a simple message:
Hi John. I've started helping people with [problem]. I'm looking for 3 people who want help with [outcome]. Would you be interested or know someone who would?
Many new coaches skip this step and spend months creating content instead.
Find:
English teachers
Recruiters
Therapists
Consultants
HR professionals
Community leaders
Offer:
A free webinar
A workshop
A revenue share
A referral fee
Example:
An English teacher partners with an immigration consultant and offers:
"English Confidence for Job Interviews Abroad."
One presentation can generate several paying clients.
I would do this:
Monday: Create a 90-minute coaching offer for one specific problem.
Tuesday: Send 50 WhatsApp, LinkedIn, and email messages.
Wednesday: Book 5 discovery calls.
Thursday-Friday: Deliver sessions and collect testimonials.
The fastest path to cash for a new coach is usually:
One-to-one coaching
Selling to your existing network
Strategic partnerships and referrals
Everything else—courses, memberships, YouTube channels, podcasts, large social media audiences—can come later once money is already coming in.
For an addiction coach, speed comes from helping people who are already looking for support right now, rather than trying to build a brand first.
Instead of selling coaching, sell an immediate outcome.
Examples:
Stop the relapse cycle.
Create a 7-day recovery plan.
Rebuild trust with family.
Break the gambling habit.
Manage cravings and triggers.
Offer:
60–90 minute session
Follow-up accountability message for 7 days
Fixed price (e.g., R500–R2,000 depending on experience)
People often buy immediate help more readily than a long-term coaching package.
Contact people who already meet individuals struggling with addiction:
Psychologists
Social workers
Employee Assistance Programs (EAPs)
Rehabilitation centres
Recovery groups
Churches and faith communities
Family counsellors
A simple message:
"I help people stay accountable between therapy sessions and support them in implementing recovery plans. I'd be happy to discuss referrals if you work with clients who need additional support."
One good referral source can generate multiple clients.
Many people can't afford private coaching but can afford a group.
Examples:
4-Week Gambling Recovery Group
30-Day Alcohol-Free Challenge
Recovery Accountability Circle
Family Support Group for Loved Ones
For example:
10 people paying R300 each = R3,000
20 people paying R300 each = R6,000
Groups also create community and accountability, which can be valuable in recovery.
A practical sequence for a new addiction coach would be:
Get 3–5 private clients through your network and referrals.
Collect testimonials and success stories (with appropriate consent and privacy protections).
Launch a weekly group program.
Later, add memberships, online workshops, or corporate wellness programs.
The fastest-paying market is often not the person with the addiction, but family members, employers, and organizations seeking support for someone affected by addiction. Those groups are often more able and willing to pay for coaching and accountability services.