The Money Side of Coaching

“Hey, I’m doing a small pilot coaching offer helping people get clarity on How To Make Money As A Coach and next steps. I’m taking 3–5 people this week for a low-cost session while I build case studies. Know anyone who feels stuck right now?”  Join the WhatsApp Channel here - Gavin Dick, www.level123coaching.co.za

Most coaches don’t actually need more followers.

They need their first paying client.

Because once you get that first client, everything changes:

• confidence goes up

• clarity increases

• pricing becomes easier

• momentum starts

But getting that first client is where most coaches get stuck.

Not because they lack skill — but because they don’t have a simple system for:

• what to say

• who to speak to

• how to turn conversations into paid clients

So I’ve been working on something simple:

I help coaches get their first 1–5 paying clients in 30 days using a straightforward outreach + offer system — even if they don’t have a big audience or website.

It’s not about complicated funnels or content strategies.

It’s about:

• fixing your offer so people actually want it

• starting direct conversations with the right people

• and knowing how to confidently close your first clients

If you’re a coach who feels like you “should be further by now” but haven’t landed consistent clients yet, this is usually the missing piece.

If you want, I can share what I’d change in your offer to make it easier to sell.

A coach can be excellent at helping people change, and still struggle to make money. The gap is almost never skill — it’s understanding the economics of coaching as a business system, not just a practice.

Here’s what a coach needs to understand about the money side.

1. Coaching is not paid for “sessions” — it’s paid for outcomes + certainty

Clients don’t actually buy:

• your 60-minute call

• your listening skills

• your framework

They buy:

• clarity (“I know what to do next”)

• relief (“this problem will stop controlling me”)

• transformation (“my life/work/identity is different now”)

Money follows perceived outcome value, not time spent.

2. You are not in a “service job” — you are in a positioning game

Two coaches with identical skills can earn 10x different incomes.

The difference is positioning:

• “I help people with mindset” → low value perception

• “I help executives stop self-sabotage in high-pressure leadership roles” → high value perception

Income is heavily tied to how specific the transformation is.

I help new coaches who are stuck without clients build a simple client acquisition system and get their first 1–5 paying clients in 30 days — without needing a big audience, ads, or complicated funnels. 

3. Pricing is not logical — it’s psychological anchoring

Most new coaches undercharge because they price based on:

• hours

• fear of rejection

• comparison to salaries

But clients interpret price as:

• credibility signal

• seriousness of transformation

• safety (ironically, higher price often feels safer)

Typical coaching pricing tiers:

• Starter: R300–R1,000/session (or $20–$80) → low commitment, low retention

• Growth packages: R5,000–R30,000 per month → core income zone

• Premium transformation: R30,000–R250,000+ per program → leverage + high touch

• Group/cohort: scalable income model (best for freedom)

4. Money comes from packaging, not sessions

If you sell sessions, you stay stuck trading time.

If you sell packages, you sell:

• 6-week transformation program

• 90-day identity shift system

• “career pivot blueprint”

• executive performance reset

Packaging allows:

• predictable income

• higher perceived value

• easier marketing

5. You need a simple client acquisition system (not motivation)

Coaches fail because they rely on:

• inspiration posts

• referrals only

• random networking

A basic system looks like:

1. Attention (content / LinkedIn / short videos / talks)

2. Conversation (DMs, calls, discovery sessions)

3. Conversion (structured offer, not improvisation)

4. Delivery (results)

5. Referrals (built-in ask)

No system = inconsistent income.

6. Discovery calls are sales conversations (not “chats”)

Most coaches lose money here.

A strong structure:

• What is the problem costing them?

• What have they tried?

• What is not changing?

• What would change if solved?

• Is this urgent enough now?

Then:

• clear offer

• clear outcome

• clear price

• clear next step

If you “wing it,” you will under-earn.

7. Stability comes from recurring revenue, not one-off sessions

Financial stability in coaching comes from:

• retainers (monthly coaching)

• group programs

• corporate contracts

• subscription communities

One-off sessions = unstable income cycle.

8. You are selling certainty in uncertainty

Coaching works in areas where people feel stuck:

• career confusion

• identity change

• emotional patterns

• leadership pressure

• performance blocks

People pay most when:

• they are emotionally invested in the problem

• and overwhelmed by options

Your job is to reduce uncertainty.

9. Marketing is not “promotion” — it is pre-selling belief

Good coaching content does not say:

“Book a session”

It does:

• reframes the problem

• challenges assumptions

• shows insight

• builds trust in your thinking

When people think:

“This coach understands me deeply”

they don’t need convincing — they self-select.

10. The real constraint is usually identity, not strategy

Many coaches unconsciously believe:

• “I shouldn’t charge that much”

• “I need more credentials first”

• “Selling is uncomfortable”

• “People won’t pay for this”

These beliefs silently cap income more than any business model issue.

11. Simple income model example (realistic)

A sustainable solo coach model might look like:

• 10 clients × R8,000/month = R80,000/month

• 2 group cohorts × R5,000 × 15 people = R150,000 per cycle

• occasional corporate workshop = R20k–R100k

Same coach. Different packaging = completely different income reality.

12. The hard truth: coaching is easy to enter, hard to monetise

Because:

• no barrier to entry

• high emotional labour

• unclear standards in the market

• oversupply of “general coaches”

So money goes to:

• specificity

• authority signals

• proof of results

• strong positioning

If you want, I can map this into a personal monetisation plan for you specifically (based on your background in project management + coaching + YouTube), including:

• niche selection

• first offer design

• pricing ladder

• how to get first 10 paying clients fast in South Africa or online.

Getting your first paying coaching clients fast in South Africa online is less about “building a brand” and more about direct client acquisition + clear offer + volume of conversations. Speed comes from focus, not complexity.

Here’s a practical, no-fluff way to do it.

1. Pick a painful, specific problem (not “coaching”)

If you say:

• “I’m a coach”
  people ignore you.

If you say:

• “I help people who feel stuck in their career and want a clear next move in 30 days”
  people respond.

Even better (fastest path):

• career confusion

• burnout / overwhelm

• confidence + interview performance

• leadership stress

• life direction after job loss

👉 In South Africa, career + income + direction problems convert fastest because they are immediate pressure points.

2. Create ONE simple offer (not a website)

You need a “buyable outcome”, not a service menu.

Example:

“30-Day Clarity Sprint”

• 3–4 coaching sessions

• WhatsApp support

• clear decision plan

• price: R750 – R3,000 (first clients only)

or

“Career Reset Session (90 minutes)”

• one deep session

• clarity + next steps plan

• price: R300 – R1,500 starter offer

👉 Your goal is NOT high price.
Your goal is first proof + first testimonials.

3. Use the fastest channel in SA: WhatsApp + LinkedIn

Forget funnels. Use direct outreach.

LinkedIn (best for professionals)

Daily:

• 10–20 connection requests

• 5–10 messages

Simple message:

“Hey, I work with people who feel stuck in their careers and help them get clarity on their next move. If you’ve been feeling uncertain about direction lately, I’m happy to offer a short clarity session.”

No pitch dump. Start conversation.

WhatsApp (your hidden goldmine)

This is where SA wins.

Message people you already know:

• ex-colleagues

• friends

• church/community

• gym contacts

Script:

“Hey, I’m doing a small pilot coaching offer helping people get clarity on career direction and next steps. I’m taking 3–5 people this week for a low-cost session while I build case studies. Know anyone who feels stuck right now?”

👉 This works because:

• low pressure

• social trust

• referral effect

4. Don’t “post content” — start problem posts

Instead of motivation posts, write posts like:

• “Why most people feel stuck in their career (it’s not lack of options)”

• “3 signs you’re in the wrong job but ignoring it”

• “What I would do if I had to restart my career in South Africa at 25–35”

End with:

“If you want help thinking through your situation, I’m offering 5 clarity sessions this week.”

5. First 10 clients come from conversations, not audience

Your math:

To get 10 clients:

• 100–200 conversations

• ~10–20% conversion (early stage)

• direct outreach required

So daily target:

• 20 messages/day

• 5 replies/day

• 1–2 calls/day

That’s enough to get momentum in 7–14 days.

6. Offer a “pilot” — this removes resistance

People hesitate with new coaches.

So position it as:

• “Founding client offer”

• discounted rate

• limited spots (5–10 people)

• in exchange for testimonial

This alone can 3–5x conversions.

7. Close simply (don’t over-explain)

On the call:

1. What’s going on?

2. What’s it costing them?

3. What have they tried?

4. What do they want instead?

5. “I think I can help you with that in a structured 30-day process”

Then:

“Would you like to do this together?”

No complicated selling.

8. What actually makes you money fast

Not:

• logo

• website

• certification

• content strategy

But:

• direct messages

• clear offer

• low-friction entry price

• fast conversations

• immediate follow-up

9. Biggest mistake to avoid

Most new coaches in SA do this:

❌ spend 3 months building brand
❌ post motivational content
❌ wait for inbound leads
❌ underprice with no structure

Result: no clients

10. Simple 7-day execution plan

If you want speed:

Day 1

• define offer + price

Day 2

• write 1 LinkedIn post

• send 20 messages

Day 3–7

• 20–30 messages/day

• 2–3 calls/day

• close 1–3 clients minimum

Here’s a clear, structured plan to actually make money as a coach — not theory, but a sequence of actions that leads to paid clients.

The goal is simple: go from zero → first 3–10 paying clients → repeatable income.

PHASE 1: POSITION YOURSELF (Days 1–3)

1. Pick ONE profitable niche (don’t overthink it)

Choose something with urgency + emotional pressure.

Good options in South Africa:

• Career confusion / job transition coaching

• Confidence / interview performance coaching

• Burnout / stress / work overwhelm

• Leadership performance (junior–mid managers)

• Life direction (25–40 stuck professionals)

👉 Pick ONE sentence:

“I help [specific people] solve [specific painful problem] so they can [clear outcome].”

Example:

“I help young professionals who feel stuck in their careers get clarity and a next-step plan in 30 days.”

2. Create ONE simple offer (this is your money engine)

Don’t sell “coaching sessions”. Sell a result.

Starter Offer (fastest to sell):

Career Clarity Sprint (7–30 days)

• 2–4 sessions

• WhatsApp support

• Clear decision roadmap

• Price: R500 – R3,000 (initially)

OR

90-Minute Clarity Breakthrough Session

• one deep session

• immediate direction plan

• price: R300 – R1,500

👉 Keep it simple. No website needed.

PHASE 2: BUILD YOUR CLIENT PIPELINE (Days 3–14)

Your job is not marketing. Your job is starting conversations.

3. Daily outreach (non-negotiable)

You need volume early.

Every day:

• 20 LinkedIn messages OR

• 20 WhatsApp messages OR both

WhatsApp script:

“Hey, I’m doing a small pilot coaching offer helping people get clarity on career direction and next steps. I’m working with a few people this week at a reduced rate while I build case studies. Would you know anyone feeling stuck right now?”

OR direct:

“Hey, I’m offering a few clarity coaching sessions this week if you or someone you know feels stuck career-wise. Happy to explain if interested.”

LinkedIn script:

“Hey, I help people who feel stuck or uncertain in their careers get clarity and a next-step plan. If that’s something you’ve ever struggled with, I’d be happy to offer a short clarity session.”

Don’t pitch hard. Start conversations.

4. Add 1 simple content post per day (optional but powerful)

Post things like:

• “Why most people feel stuck in their careers”

• “3 signs you’re in the wrong job”

• “What I’d do if I had to restart my career in South Africa”

End with:

“If you want clarity, I’m taking 3–5 people for a low-cost coaching session this week.”

PHASE 3: CONVERT CALLS INTO MONEY (Days 5–21)

5. Simple discovery call structure

Your job is not to impress — it’s to diagnose.

Flow:

1. What’s happening now?

2. What’s frustrating about it?

3. What have you tried?

4. What is it costing them emotionally or financially?

5. What would life look like if solved?

Then:

“I think I can help you with this in a structured way over the next few weeks.”

Then offer your package.

6. Close simply (don’t over-explain)

Say:

“Would you like to do this together?”

If yes:

• send payment details

• book session immediately

PHASE 4: GET YOUR FIRST TESTIMONIALS (Days 10–30)

7. Overdeliver for first 3–5 clients

Your goal is not profit yet — it’s:

• proof

• testimonials

• clarity on what works

Ask:

“Can you share a short testimonial about your experience?”

This becomes your credibility engine.

PHASE 5: STABILISE INCOME (Month 2–3)

8. Upgrade your offer once you have proof

Move from:

• low-cost sessions
  → to packages like:

• R3,000 – R10,000 programs

• monthly coaching retainers

Example:

“30-Day Career Reset Program – R5,000”

9. Add 1 scalable channel

Pick ONE:

• LinkedIn content

• YouTube

• workshops

• corporate outreach

Don’t do all.

SIMPLE DAILY EXECUTION PLAN (THIS IS THE CORE)

Every day:

• 20 outreach messages

• 1 content post (optional but strong)

• 1–3 calls booked

• follow-ups to everyone who responded

This is the machine.

WHAT ACTUALLY MAKES YOU MONEY

Not:

• certificates

• branding

• motivation

• perfect niche

But:

• conversations

• clarity of offer

• consistent outreach

• simple closing process

IF YOU WANT NEXT STEP

I can help you turn this into a personalised income system based on you specifically:

• your strongest niche (based on your background in project management + coaching)

• exact offer wording that converts in South Africa

• LinkedIn profile rewrite for clients

• 30-day “first R10k–R50k plan”

• scripts for objections like “I can’t afford it” or “I need to think”

Just tell me and I’ll build it with you.

Good — but I’m going to challenge one assumption first: “coaching coaches on making money” is crowded and vague unless you make the angle very sharp.
Attention won’t come from the label — it comes from a distinct point of view + visible proof + repeated distribution.

Here are high-leverage ways to get attention as a coach of coaches (money-focused niche).

1. Build a “contrarian belief” and repeat it everywhere

Attention comes from disagreement, not agreement.

Examples:

• “Most coaches don’t have a marketing problem — they have a positioning problem.”

• “If you can’t sell, you shouldn’t be getting more certifications.”

• “Content doesn’t build coaching businesses. Conversations do.”

• “Your coaching skills are not why you’re broke.”

Repeat one core belief across everything.

2. Post “myth-busting” content daily

Coaching industry myths get attention fast:

• “Why 90% of coaches never make R10k/month”

• “The lie about ‘just add value and clients will come’”

• “Why niching down is actually what makes you money (not limits you)”

Structure:

Myth → Truth → Real-world consequence → Simple fix

3. Show real money mechanics (not inspiration)

Most coaches talk mindset. You talk numbers:

• “How 5 clients at R2,000 = R10,000/month”

• “What 20 DMs/day actually produces in clients”

• “Conversion rates from outreach → calls → clients”

People stop scrolling when things become tangible.

4. Document your own journey publicly (“build in public”)

Attention accelerates when you show proof of process:

• “Day 1: 20 outreach messages sent”

• “Day 7: First paying client from LinkedIn”

• “Day 14: What actually worked vs what didn’t”

This creates trust faster than advice.

5. Roast patterns (carefully, not people)

You can safely critique behaviours:

• Coaches with no offer

• Coaches with no niche

• Coaches who only post quotes

• Coaches afraid to sell

Example:

“If your coaching business depends on motivation posts, you don’t have a business — you have a diary.”

6. Use “before/after transformation stories”

Even if they are early clients:

• Before: confused, no direction, inconsistent income

• After: clear offer, first clients, R5k–R20k month

Attention comes from change, not credentials.

7. Teach “one tactical thing” per post

Not theory — execution steps:

• “How to write a DM that gets replies”

• “How to structure a discovery call in 5 steps”

• “How to price your first coaching offer”

Tactical clarity = saves people effort = attention.

8. Share rejection + failure openly

Counterintuitive truth: failure builds more trust than success early on.

Examples:

• “I sent 30 messages and got 2 replies — here’s what I changed”

• “Why no one booked calls from my first post”

People relate to struggle more than authority.

9. Create a simple “signature framework”

Give your thinking a name:

Examples:

• The 3D Coaching Income Model (DMs → Discovery → Delivery)

• The Coaching Monetisation Ladder

• The First Client System

Named frameworks = memorability = authority.

10. Short-form video with one strong idea

Platforms:

• TikTok

• Instagram Reels

• YouTube Shorts

• LinkedIn video

Structure:

• Hook (problem)

• Contrarian truth

• Simple explanation

• CTA (soft)

Example:

“Most coaches think they need more clients. That’s not the problem. The problem is they don’t have an offer anyone can actually buy.”

11. “Hot takes” on coaching education industry

This gets attention fast:

• “Certifications don’t get clients”

• “Another coaching course won’t fix your income”

• “You don’t need more NLP, you need more conversations”

(Keep it respectful, but direct.)

12. Live public breakdowns

Do live or posts where you:

• analyse someone’s coaching business (with permission or anonymised)

• fix their offer

• rewrite their positioning

This shows authority instantly.

13. Ask provocative questions (engagement triggers)

Examples:

• “What’s stopping you from getting your first 3 clients?”

• “Would you pay R5,000 to learn how to get your first client?”

• “Why do most coaches avoid selling?”

Questions = engagement = algorithm reach.

14. Show “behind the scenes” of client acquisition

Instead of teaching theory, show activity:

• screenshots of outreach

• call booking process

• DM scripts

• pricing conversations (anonymised)

This is rare — and that’s why it works.

15. Build a “challenge” format (very powerful)

Examples:

• “10 Clients in 30 Days Challenge”

• “First Coaching Income Challenge”

• “R10K Coaching Month Sprint”

Challenges create:

• urgency

• community

• repeat content loop

THE CORE STRATEGY (IMPORTANT)

If you want attention as a coach of coaches, your content must always sit in 3 buckets:

1. Truth disruption (what they believe is wrong)

2. Tactical clarity (what to actually do)

3. Proof of execution (you doing it yourself)

Most coaches only do #2. That’s why they don’t stand out.

Alex Hormozi wouldn’t start by “being a coach coaching coaches.” He’d start by building a simple offer that produces measurable money results, then scale it into a system.

Here’s how he’d likely do it — translated into practical steps.

1. He would NOT start with “branding” or identity

He wouldn’t say:

• “I’m a coaching coach”

• “I help coaches grow their mindset”

• “I do transformation work”

He would start with:

“I help coaches get their first paying clients in 30 days using a simple client acquisition system.”

Everything is:

• specific

• measurable

• time-bound

2. He would pick a very narrow outcome (money-focused)

Hormozi always anchors on money or clear ROI.

So instead of:

• “grow your coaching business”

He’d choose:

• “get your first 1–5 paying clients”
  or

• “reach R10K–R50K/month as a coach”
  or

• “book 10–30 sales calls per month”

Because:

Money = easiest value to sell, easiest to prove.

3. He would create a “Grand Slam Offer” (simple but irresistible)

Not a course. Not theory.

Example offer:

“First Clients System for Coaches”

• Done-with-you setup

• DM scripts that book calls

• Offer creation

• Sales call script

• Weekly accountability

• Guarantee (important)

He would make it:

• low friction to say yes

• high perceived value

• outcome-based

4. He would make it almost “too easy to understand”

Hormozi rule:

If it takes more than 10 seconds to understand, it’s too complex.

So his message would be:

“I help coaches get their first paying clients in 30 days using a simple outreach system. If it doesn’t work, I work with you for free until it does.”

Simple. Direct. Outcome-driven.

5. He would NOT rely on content first — he’d do direct outreach

Most coaches post content. He would:

Daily actions:

• 50–100 cold DMs per day

• 10–20 follow-ups

• 5–10 sales conversations

He would treat it like:

“a numbers game, not a motivation game”

Because early stage = distribution beats branding.

6. He would offer something “free but valuable” to start conversations

Example:

“I’ll review your coaching offer and show you why it’s not converting (free)”

or

“I’ll help you structure your first offer so you can actually sell it”

This is not free coaching — it’s a lead generation hook.

7. He would obsess over conversion rate math

Hormozi thinks in funnels:

Example:

• 100 DMs → 20 replies

• 20 replies → 10 calls

• 10 calls → 3–5 clients

Then he improves:

• message quality

• offer clarity

• sales script

He doesn’t guess — he optimises numbers.

8. He would make the offer risk-reversing

He would reduce fear of buying:

Examples:

• “If you don’t get your first client, I work with you until you do”

• “Pay after your first client (in some cases)”

• “30-day results or continued support free”

Risk reversal = higher conversions.

9. He would document proof obsessively

First 1–10 clients = content engine.

He would capture:

• screenshots of results

• income increases

• testimonials

• call wins

Then use that as marketing.

10. He would turn it into a scalable system fast

Once he has proof:

He moves from:

• 1:1 coaching

to:

• group program

• cohort system

• licensing / templates

• scalable course + community

Because his goal is:

“decouple income from time”

THE REAL HORMOZI FRAME (SIMPLIFIED)

If you compress his approach:

Step 1: Pick a measurable outcome

“Get coaching clients fast”

Step 2: Build a simple irresistible offer

Clear result + clear timeframe

Step 3: Do high-volume direct outreach

DMs, calls, conversations

Step 4: Close clients and get proof

Even if small numbers at first

Step 5: Turn proof into content and scale

System → not hustle

WHAT MOST COACHES DO WRONG (HORMOZI VIEW)

• They start with content instead of offers

• They avoid direct selling

• They don’t track numbers

• They stay vague (“help people grow”)

• They overcomplicate their system

IF YOU WANT TO APPLY THIS TO YOU

I can turn this into a personal “Hormozi-style launch plan” for you, including:

• your exact coaching offer (word-for-word)

• DM scripts that actually get replies in South Africa

• a 7-day “first clients sprint”

• pricing strategy (R500 → R10K path)

• your positioning as “coach of coaches who want income”

Just tell me and I’ll build it step-by-step.

Here are Alex Hormozi–style DM outreach scripts for a coach targeting other coaches who want to make money.

The key Hormozi principles baked in:

• clear outcome

• low friction

• direct language

• curiosity + offer of help (not pitching immediately)

1. SIMPLE COLD DM (high response rate)

Hey — quick one.
I’m working with coaches who are trying to get their first paying clients and simplify how they make money.

Curious — are you currently getting consistent clients, or still trying to figure that part out?

2. PROBLEM-AGITATION DM (more direct)

Hey, question —
are you currently able to get coaching clients consistently, or is it still unpredictable?

I’m asking because I’m seeing most coaches struggle with the same 2–3 things around positioning and outreach.

3. VALUE + MICRO-CREDIBILITY DM

Hey — I help coaches get their first 1–5 paying clients using simple outreach + offer structure.

If I looked at your current offer, I could probably tell you in 2–3 minutes why it’s not converting (if that’s useful).
Want me to?

4. DIRECT “HELP OFFER” (high conversion)

Hey — I’m doing something simple right now.
I’m helping a few coaches set up a basic system to get their first paying clients.

If you’re currently trying to get clients, I can take a quick look at what you’re doing and tell you what I’d fix first.
Want me to?

5. FOLLOW-UP DM (most people forget this — Hormozi wins here)

If no reply after 24–48 hours:

Hey — just bumping this.
Should I assume you’re not looking for more clients right now?

OR softer:

Hey — just checking if you saw this. Happy to help if it’s relevant.

6. QUALIFYING DM (when they reply “yes I need clients”)

Got it.
Quick question so I don’t waste your time —
what are you currently doing to get clients? (posting, referrals, ads, etc.)

7. TRANSITION TO CALL (no pressure, very clean)

Makes sense.
I think I can help you fix this pretty quickly — it’s usually an offer + outreach issue.

Want me to map out what I’d change for you on a quick call?

WHY THIS WORKS (Hormozi logic)

This style wins because:

• it doesn’t sell immediately

• it focuses on their current pain (no clients / inconsistent income)

• it creates curiosity gap

• it positions you as diagnostic, not desperate

• it leads to a simple next step (conversation → call)

THE CORE STRUCTURE YOU’RE USING

Every DM follows this pattern:

1. Pattern interrupt (short opener)

2. Problem identification (clients / income inconsistency)

3. Soft qualification question

4. Offer help (low friction)

5. Call if relevant

IF YOU WANT TO LEVEL THIS UP

I can also build you:

• a full DM funnel (first message → close → follow-up system)

• a LinkedIn version + WhatsApp version

• and a script that closes paying clients on the call in Hormozi style

Let’s build you a simple, irresistible offer the way Hormozi would frame it: clear outcome, fast result, low confusion, easy yes.

You’re targeting: coaches who want to make money but aren’t getting clients consistently.

 THE OFFER

“First Clients System for Coaches”

Core promise:

“Get your first 1–5 paying coaching clients in 30 days using a simple outreach + offer system — without needing a big audience or ads.”

 WHAT MAKES IT IRRESISTIBLE

We stack 4 Hormozi levers:

1. Clear outcome

Not “grow your coaching business”

But:

“Get paying clients”

2. Speed

“In 30 days”

Removes long, vague transformation fear.

3. Mechanism (how it works)

“Simple outreach + offer system”

You’re not selling motivation — you’re selling a method.

4. Barrier removal

“No audience needed”

This is HUGE for coaches who feel stuck.

 WHAT’S INCLUDED (simple, not overwhelming)

1. Offer Fix (Session 1)

• Clarify niche

• Rewrite their offer into something people actually buy

• Create a simple “money statement”

Example:

“I help [X] get [Y result] in [timeframe]”

2. Client Acquisition System

• Daily DM script

• WhatsApp outreach script

• LinkedIn message system

• Simple follow-up system

Goal:

Start conversations that turn into calls

3. Sales Call Structure

• 5-step call flow

• How to diagnose pain

• How to present offer without “selling hard”

• How to close confidently

4. Weekly Execution Plan

• Exactly what to do each day for 30 days:

  • how many messages

  • how many calls

  • how to follow up

5. Accountability (optional but powerful)

• WhatsApp check-ins

• message review

• offer feedback

 PRICE (important — keep it simple)

For first clients:

Starter pricing:

• R500 – R2,000 (pilot phase)

OR

Mid positioning:

• R3,000 – R7,000 for 30 days

 GUARANTEE (Hormozi-style risk reversal)

Pick ONE:

Option A (safe + ethical)

“If you follow the system and don’t get at least 1 paying client in 30 days, I’ll work with you for free until you do.”

Option B (stronger)

“If you don’t get clarity on how to get clients, I refund you.”

 ONE-LINE OFFER SUMMARY

You will use this everywhere:

“I help coaches get their first 1–5 paying clients in 30 days using a simple outreach and offer system — even if they don’t have an audience yet.”

 WHY THIS OFFER WILL SELL

Because it hits:

• Income pain (no clients = no money)

• Urgency (30 days)

• Simplicity (no complex business needed)

• Believability (first clients is realistic)

• Low barrier (no audience required)

 HOW YOU USE THIS TO GET CLIENTS

You plug this into your DMs:

“Hey — I help coaches get their first 1–5 paying clients in 30 days using a simple outreach system.
If I showed you how to structure your offer so people actually buy it, would that be useful?”

General Information on How to Make Money As A Coach

Pick a very specific coaching niche instead of being a general coach

Focus on a painful, urgent problem people will pay to solve

Sell transformation, not hours of coaching

Define a clear “before and after” outcome for your clients

Start with one simple offer, not multiple packages

Validate your offer by talking to 10–20 potential clients

Ask what they are already paying for solutions

Identify where they are stuck right now

Build your messaging around that stuck point

Speak directly to one type of person in your marketing

Avoid vague language like “I help people grow”

Use specific results like “get first client in 14 days”

Create a simple one-sentence offer statement

Build authority by posting daily content

Focus on platforms where your audience already is

Pick one platform first (LinkedIn, TikTok, Instagram, YouTube)

Don’t try to be everywhere at the same time

Post content that shows problems and solutions

Share stories of transformation, not theory

Use hooks that stop scrolling in the first 3 seconds

Talk about pain before talking about solutions

Use real-life examples in your content

Show behind-the-scenes of your coaching process

Document client wins (even small ones)

Offer free value but with a clear direction to paid help

Build trust before selling aggressively

Create a simple lead magnet (PDF, checklist, mini video)

Use the lead magnet to collect emails or leads

Follow up with leads consistently

Most sales happen in follow-up, not first contact

Learn basic sales psychology

Understand objections before they are said

Build a simple sales script

Focus on listening more than talking on sales calls

Ask powerful questions during discovery calls

Diagnose the problem before pitching

Only sell when pain and urgency are clear

Don’t discount too early

Price based on transformation, not time

Start slightly lower if you lack proof, then increase fast

Package your offer clearly (duration, outcome, support)

Remove confusion from your pricing

Make it easy to say yes

Use testimonials as soon as possible

If you have no clients, do a few beta clients

Get results first, then scale

Document everything from early clients

Turn results into content

Build a simple funnel: content → call → sale

Keep your business model simple at the start

Avoid building complicated websites early

Use direct messaging to get first clients

Reach out to people who already follow you

Reach out to people who engage with your posts

Don’t spam—personalize every message

Focus on conversations, not pitching immediately

Position yourself as a guide, not a guru

Build credibility through consistency

Post at least once per day for momentum

Study what viral coaches in your niche are doing

Reverse engineer their hooks and structure

Practice storytelling in every post

Use “problem → struggle → insight → solution” structure

Be transparent about your journey

Share failures as well as wins

Create urgency in your offer

Limit availability (only 5–10 clients at a time)

Build scarcity ethically

Improve your speaking and communication skills

Record yourself and review daily

Simplify your message until a 12-year-old understands it

Build confidence through repetition, not thinking

Sell outcomes like income, freedom, clarity, confidence

Focus on one core transformation at a time

Avoid overloading your clients with information

Help clients get quick wins early

Use frameworks and step-by-step systems

Turn your coaching into a repeatable process

Productize your coaching into a program

Eventually move from 1:1 to group coaching

Scale through group sessions and webinars

Record your best coaching sessions for reuse

Build authority through guest appearances on podcasts

Collaborate with other coaches

Build partnerships with complementary audiences

Track your numbers (leads, calls, conversions)

Improve conversion rate before chasing more traffic

Learn basic marketing fundamentals

Study persuasion and human psychology

Build trust with educational content

Don’t rely only on motivation-based content

Mix education, inspiration, and sales content

Always include a call-to-action in posts

Make it easy to book a call with you

Follow up after every call with clarity

Refine your offer every 30 days based on feedback

Treat coaching like a real business, not a hobby

Invest profits back into marketing and skills

Stay consistent for at least 6–12 months

Remember: speed comes from clarity, not complexity

The fastest way to make money as a coach is not “better marketing” — it’s fixing your offer so it becomes something people instantly understand, want, and trust.

Most coaching offers fail for 3 reasons:

• Too vague (“I help you grow”)

• Too broad (“I help entrepreneurs / people / leaders”)

• Too slow (“long transformation with no immediate win”)

Below is what an ideal coaching offer looks like, and then how to fix yours step-by-step.

1. The Ideal Coaching Offer (Simple Formula)

A strong coaching offer has 5 parts:

1. Specific person

Not “everyone”
→ Example: “first-time coaches with no clients”

2. Specific problem

Not “confidence” or “success”
→ Example: “can’t get first paying client”

3. Specific outcome

Clear, measurable transformation
→ Example: “get your first 3 paying clients in 30 days”

4. Clear mechanism (your method)

Why your coaching works
→ Example: “DM outreach system + offer positioning + sales script”

5. Speed + certainty

Why now, why it works fast
→ Example: “without ads, without a website, even if you’re starting from zero”

Example of a strong offer:

“I help new coaches get their first 3 paying clients in 30 days using a simple DM outreach system—without ads, websites, or a big audience.”

That is an ideal offer because:

• It is specific

• It is outcome-based

• It removes excuses

• It is time-bound

• It feels achievable

2. The “Offer Fix” Framework

Use this to upgrade ANY weak offer.

STEP 1: Remove vagueness

Bad:

• “I help people unlock potential”

• “I help you become confident”

Fix:
Ask:

“What is the tangible result of that?”

Example:

• Confidence → speak on camera daily

• Clarity → choose career direction in 14 days

• Growth → land 5 clients

STEP 2: Narrow your audience to ONE type of person

Bad:

• “I help entrepreneurs and professionals”

Fix:
Pick ONE:

• New coaches

• Burned-out managers

• Struggling freelancers

• People starting from zero

Why:
The narrower the niche, the higher the conversion.

STEP 3: Define a painful problem

Your offer should sound like relief.

Good problems:

• “no clients”

• “no direction”

• “stuck in job”

• “can’t sell”

• “no consistency”

If there is no pain → there is no urgency → no sale.

STEP 4: Attach a fast transformation

People don’t buy effort. They buy speed.

Weak:

• “Become a better coach”

Strong:

• “Get your first paying client in 14–30 days”

Rule:
If your offer takes 6 months to explain → it won’t sell fast.

STEP 5: Create a simple mechanism (your “how”)

This is where most coaches fail—they are too abstract.

You need a “named system” even if simple:

Examples:

• “DM Client Acquisition System”

• “3-Step Coaching Sales Framework”

• “Authority Content Method”

Keep it simple:

Problem → Offer → Outreach → Close

STEP 6: Remove friction

Your offer should NOT require:

• ads

• website

• big audience

• complex tools

The more barriers → the fewer sales.

STEP 7: Add proof (even if small)

If you have no clients yet:

• run 3–5 beta clients

• get results fast

• document everything

Proof types:

• testimonials

• screenshots

• before/after stories

3. Why Most Coaching Offers Don’t Sell

Most people build offers like this:

“I help people improve mindset and achieve success through coaching sessions”

That fails because:

• No clear outcome

• No urgency

• No specific buyer

• No reason to act now

4. High-Converting Offer Templates

Use these directly:

Template 1 (results-focused)

“I help [specific person] get [specific result] in [timeframe] without [objection].”

Template 2 (problem → solution)

“I help [who] go from [pain] to [outcome] using [method].”

Template 3 (speed + simplicity)

“Get [result] in [timeframe] even if you are starting from zero.”

5. Example: Fixing a Weak Offer

Weak offer:

“I help people become confident coaches”

Fixed offer:

“I help new coaches get their first 3 paying clients in 30 days using a simple DM outreach system—even if they have no audience or experience.”

6. The Real Truth

Your offer is your business.

• Marketing = attention

• Sales = conversion

• Offer = everything

If your offer is weak:

• content won’t convert

• DMs won’t convert

• calls won’t convert

If your offer is strong:

• even average marketing works

If you want, I can take YOUR current coaching idea and rewrite it into 3–5 high-converting offers you could actually sell this week.