Creating a YouTube membership channel is pretty straightforward, but there’s a catch: you only get access to the feature once your channel is eligible.

Here’s the clean step-by-step process.


1. Check if your channel is eligible

To enable YouTube Memberships, your channel must:

If you’re not in YPP yet, you’ll need to apply via:


2. Turn on Memberships in YouTube Studio

Once eligible:

On desktop:


3. Create membership tiers

YouTube lets you create multiple paid levels.

Example structure:

Tier 1 – Supporter

Tier 2 – Member

Tier 3 – Elite

You define:


4. Set up perks (this is where value is created)

YouTube lets you add:

Perks you can include:

👉 Important: YouTube memberships work best when they feel like a club, not just paywall content


5. Create members-only content

When uploading:

You can also:


6. Promote your membership

This is where most people fail.

You need to actively sell it:

Simple promotion structure:


7. Payment + revenue

YouTube handles everything:


8. What actually makes memberships successful

Most creators think it’s about content.

It’s not.

It’s about identity + access.

People join because they want:


If you connect this to your coaching business (important)

For something like Level123 Coaching, your membership could be structured like:

“Level123 Inner Circle”

Tier 1: Awareness Club

Tier 2: Transformation Members

Tier 3: Business / Coaching Elite

This turns YouTube into:

top-of-funnel audience + recurring revenue engine