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Parties to the agreement (coach & client)
Purpose of coaching
Scope of engagement
Coaching process
Roles & responsibilities
Confidentiality clause
Ethics & code of conduct (ICF & COMENSA)
Session logistics (length, frequency, format)
Fees & payment terms
Cancellation & rescheduling policy
Duration & termination terms
Client commitment & accountability
Limitation of liability
Data protection & privacy (POPIA)
Agreement & consent (signatures & dates)
Recording consent (if sessions are recorded)
Intellectual property of materials
Referral clause (when to refer to therapist)
Emergency contact clause (if applicable)
Dispute resolution process
Coaching is often described as a powerful, transformative conversation.
But before the first breakthrough ever happens…
before the first powerful question is asked…
before trust is built between coach and client…
There should be a properly constructed coaching agreement.
Professional coaching is not an informal chat. It is a structured professional relationship with ethical, legal, and psychological responsibilities.
A well-designed coaching contract protects both the client and the coach, and it creates the foundation for real results.
Here are the core elements that should be present in a professional coaching agreement.
The contract should clearly define what coaching is — and what it is not.
It should explain that coaching focuses on:
Goal achievement
Personal or professional development
Self-awareness
Behavioural change
It should also clarify that coaching is not therapy, consulting, or medical advice.
This distinction protects both parties and manages expectations.
Coaching only works if the client participates fully.
A professional contract should state that the client is responsible for:
Their own decisions
Their own actions
The results they achieve
The coach facilitates thinking — the client creates the change.
Trust is the foundation of coaching.
A coaching agreement should clearly outline:
What information remains confidential
The limits of confidentiality
Any legal or ethical exceptions
Clients need to know that the space is safe for honest reflection.
The agreement should define the practical details of the coaching engagement:
Length of sessions
Frequency of sessions
Duration of the coaching programme
Format (online, in person, phone)
Clarity here avoids misunderstandings later.
Professional coaching is a paid service.
The contract should specify:
Fees
Payment schedule
Accepted payment methods
Late payment policies
Refund policies
Transparent financial agreements maintain professionalism.
Life happens.
A coaching agreement should clearly define:
Cancellation notice period
Rescheduling rules
Missed session policies
This protects the coach's time while remaining fair to the client.
A coaching relationship is professional, not social.
The contract should outline:
Appropriate communication channels
Contact between sessions
Professional boundaries
Clear boundaries actually strengthen the coaching relationship.
Both parties should have the right to end the coaching relationship.
A proper contract explains:
How termination works
Notice periods
Financial implications if coaching ends early
Healthy professional relationships include a clear exit path.
Professional coaches operate within ethical frameworks.
Many contracts reference recognised standards such as:
Ethical coaching practices
Professional conduct guidelines
Client wellbeing and autonomy
Ethics are what separate professional coaching from casual advice.
Finally, the client must agree that they understand the nature of coaching and willingly enter the process.
This is known as informed consent, and it is essential in any professional helping relationship.
Great coaching is built on trust.
And trust starts with clear agreements.
When expectations, responsibilities, and boundaries are defined upfront, both coach and client can focus on what really matters:
Growth. Learning. Transformation.
A strong contract doesn't make coaching rigid.
It makes coaching safe, ethical, and powerful.
Question for coaches and clients:
What is one clause you believe every coaching contract should include?
Let’s discuss.
Assignment 2 Week 1 Hour 2 - Training Cohort 1
Come up with your own Coaching Contract that meets all the criteria of a great coaching contract according to your research and understanding
Video yourself going through the contract and explaining it to a pretend 'client'. Upload the video to YouTube and send the link on the written copy of the contract to proactive.projects@gmail.com. Remember to save a copy in your Portfolio of Evidence, update your training log with the hour taken to complete the exercise.